Thursday, July 9, 2009

IT industry analysis—2009 Week 27—on one page

Quote of the Week: "Six months is the new twelve—no question about that."
(David Gee, EDS VP of marketing, describes the current horizon of CIOs when calculating return-on-investment.)

IT SPENDING

SOFTWARE

  • Microsoft is gradually scaling back its reach. In recent months it has announced the end of the Encarta encyclopedia and its Money personal finance package. Now Microsoft is rumoured to be putting up for sale its ad agency, Razorfish. The original intention for Microsoft's acquisition two years ago was to give it a presence in the Internet advertising business and help promote its rich media and its video plug-in Silverlight. The agency is based in Seattle, has over 2,000 employees and its clients include Dell, Disney, and Nike.
  • Oracle plans to lay off up to 1,000 workers in Europe, or about 1% of its global headcount, according to a French news agency. This would make the world's No. 2 publicly held ISV one of the last major technology companies to undertake significant layoffs in this downturn.
  • Ovum says the demise of SaaS business intelligence provider LucidEra will intensify the pressure on other BI start-ups, both to raise funds and to fend off competition from larger and more stable BI vendors, which are bound to be more popular with risk-averse decision-makers. LucidEra had been unsuccessful in raising the lifeline of funding it needed to stay afloat.

CUSTOMER RETENTION

  • One analyst believes Cisco has missed the point by announcing new enterprise servers, thereby alienating HP and IBM. Long-term success in the IT market comes from controlling the destiny of your customer base.
  • That is why HP bought EDS. To become the management layer of their customers' technology assets. Once you manage it, you can replace it with your own technologies.
    In the SMB space in the USA, Dell is doing the same thing with its alliance with ATT and its ProManage offering. If successful, Dell will manage the infrastructure, and not just sell the equipment.
  • Most ISVs are creating versions of their products that are 'good enough' for the cloud. The goal is to snag new customers by lower the cost of entry for them. Once snagged, they are largely owned. And SaaS and cloud computing are the perfect ways to control the destiny of your customer base.
  • Components to provide the infrastructure of the cloud will commoditize over time. Competition is fierce. You have to own the customer's infrastructure, manage it, deploy it, and replace it.

SOURCES USED IN THIS ISSUE

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